Happy Wednesday!

Marketers love to talk about personalization, but today it’s more aspirational than operational for many organizations.

As Neustar’s Devon DeBlasio explains, many companies are struggling in six areas that are critical for the success of personalized ads.

Also, as we get closer to it’s implementation, SmarterHQ puts together the key components of CCPA, and the steps marketers need to take to properly prepare their customer data and marketing for compliance.

Also ICYMI:

• Martech company Pattern89, launched Hubble, an AI powered customizable dashboard that helps simplify creative insights.
• The Digital Advertising Alliance officially launched the onboarding process for companies across the digital advertising supply chain to use its CCPA opt-out tools.
• CallMiner, a provider of AI-fueled speech and customer interaction analytics, has closed a $75 million investment round from Goldman Sachs.
• HubSpot, a leading growth platform, announced that Yamini Rangan will become the company’s first-ever Chief Customer Officer, effective January 8, 2020.
• Episerver™, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce leader Insite Software™.
• Voluntis, a leader in digital therapeutics (DTx), announced its collaboration with Salesforce, the global leader in CRM, to implement Voluntis Practice Solutions (VPS), its full-service platform supporting DTx prescription and reimbursement.