Cogit.com Selects Expert Communications as Direct Marketer

Online direct marketing and analysis firm Cogit.com on Tuesday called in a directmarketer of its own, hiring ExpertCommunication to become its marketing and advertising agency of record.

Online direct marketing and analysis firm Cogit.com on Tuesday called in a direct marketer of its own, hiring Expert Communication to become its marketing and advertising agency of record.

In January, Cogit.com closed a $14 million round of financing, and it expects to be spending most of that money on a series of marketing campaigns, which will begin in March.

The first campaign, which will consist of print ads and direct marketing, is aimed at building brand recognition for Cogit.com and generating sales leads. The effort is aimed at reaching e-commerce marketers who are just beginning to look into targeting.

“The only e-commerce players that will survive are the ones that learn how to optimize customer relationships on the Web. That is what our campaign is about,” says Hollis Chin, vice president of marketing at Cogit.com.

Cogit.com brings together offline consumer data with online interests and behavior. Its clients include Consumer Broadcast Group, iGo Corporation, Nexchange Corp., STL, ThirdAge Media, Tower Records, Women.com Networks, and Zbuyer.com.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource