More NewsCohen Jumps from DMA to Bigfoot

Cohen Jumps from DMA to Bigfoot

One of the DMA's public faces will now be representing one of its members.

Long-time DMA spokesman Jordan Cohen has been hired by DMA member Bigfoot Interactive to head its ISP and government relations efforts.

Cohen said the move is unrelated to the recent management shake-up, in which new president John Greco realigned the organization with a greater dedication to the Web. Those changes included the appointment of Bigfoot CEO Al DiGuido to the Ethics Policy Committee.

As the director of ISP and government relations, Cohen will build and manage Bigfoot’s ISP/government affairs program, dealing with issues relating to spam such as CAN SPAM compliance and emerging authentication/accreditation standards, spyware, corporate governance, privacy, security and deliverability. Bigfoot previously had an ISP/government affairs department but Cohen’s position is a newly-created one.

“Events in the deliverability space — like authentication, accreditation and reputation — and things like CAN-SPAM compliance on the legislative front are really moving at a very rapid pace, and are moving from concepts to widespread marketplace implementation,” Cohen said.

Cohen notes that attitudes of DMA member companies toward email have changed markedly over the past year. At the FTC Spam Forum in May 2003, there was a prevailing negative attitude toward email as a marketing medium. But at last month’s FTC E-mail Authentication Summit, the consensus was that email could be effective if certain issues were addressed, he said.

“There’s a lot of positive momentum, and a positive feeling that the spam and phishing problems are coming under control, and will be under more control very soon,” he said.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts