More NewsCoke Clobbering Pepsi on Facebook, But Not on Twitter

Coke Clobbering Pepsi on Facebook, But Not on Twitter

One has to credit Pepsi's commitment to charitable programs in its "Refresh Project," which will ultimately donate $20 million to local community projects. For more than a month, the soft drinks maker has been hammering the PR message that it's going to use Facebook, Twitter, and other social media entities to promote the initiative

One has to credit Pepsi’s commitment to charitable programs in its “Refresh Project,” which will ultimately donate $20 million to local community projects.

For more than a month, the soft drinks maker has been hammering the PR message that it’s going to use Facebook, Twitter, and other social media entities to promote the initiative. Pepsi’s been touting these ideas while pointing out – in a self-congratulatory fashion – that it’s passing on a Super Bowl ad for the first time in 23 years in favor of social media buzz.

Well, this led me to check out the brand’s Facebook presence this morning. It had 307,326 “fans.”

That piqued my curiosity to see what Coke’s Facebook presence looked like. Somewhat surprising was the humongous gap between the “big two” – Coke has more than 4.5 million “fans.”

But the social media picture is not all bad for Pepsi. It has 20,923 “followers” on Twitter, while Coke has 15,798.

Related Articles

Survey: Nearly 50% of B2B marketers no longer work to a fixed budget

More News Survey: Nearly 50% of B2B marketers no longer work to a fixed budget

6m chloe
How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

7m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

8m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

1y Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts