SocialSocial MediaCoke Partners for Summer Foursquare Sweeps

Coke Partners for Summer Foursquare Sweeps

Consumers can win a year's supply of Diet Coke.

Coca-Cola and HMSHost have partnered to run a Foursquare campaign through the end of summer, marking a rare appearance by the beverage giant on the geo-social app. Foursquare users who check in at HMSHost’s shopping malls, travel plazas, and airports will be eligible to win a year’s supply of Diet Coke. One of the prizes will be given away every 12 days.

Other prizes include a seven-day getaway at a Four Points hotel, as well as a $500 gas card for HMSHost-operated properties. The Bethesda, MD-based company has 5,200 locations around the country. When Foursquare users check in to a HMSHost-operated venue, they’ll get served a link to a mobile microsite, where they can enter the sweepstakes. Consumers can check in three times a day to increase their odds of winning.

AboutFoursquare.com first reported the campaign. The site, which is dedicated to tracking Foursquare activities, says it’s the first time Coca-Cola has run a campaign on the geo-social app in the U.S.

Starbucks Check-Ins Donate $1 to Fight AIDS

In other Foursquare-related news, the New York-based tech company has partnered with AIDS charity (RED) to raise money and awareness for the disease. Through June 10, Foursquare users who follow (RED) on the platform and then check in at either Starbucks or Bonefish Grill eateries around the country will donate $1.

Check-ins will unlock a dedicated Foursquare badge for the campaign, which is called “(RED) Rush.” To learn more, check out the initiative’s site.

Related Articles

18 best branded Instagram videos of 2016 (so far)

Social 18 best branded Instagram videos of 2016 (so far)

2y Christopher Ratcliff
Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

2y Mike O'Brien
How was Snapchat's first Super Bowl?

Social Media How was Snapchat's first Super Bowl?

2y Mike O'Brien
The digital download: Periscope in your Tweets and apps in your Uber

Headline News The digital download: Periscope in your Tweets and apps in your Uber

2y Yuyu Chen
The 10 most cringeworthy social fails of 2015

Social Media The 10 most cringeworthy social fails of 2015

2y Mike O'Brien
How this startup is keeping consumers [Von] Content

Social How this startup is keeping consumers [Von] Content

2y Mike O'Brien
#GivingTuesday reflects the changing landscape of online fundraising

Social #GivingTuesday reflects the changing landscape of online fundraising

2y Yuyu Chen
Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

Asia Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

2y Sophie Loras