Colgate-Palmolive Selects AGENCY.COM as Interactive AOR
Interactive agency AGENCY.COM said it has been chosen byconsumer goods giant Colgate-Palmolive as agency ofrecord for all global interactive activity.
Interactive agency AGENCY.COM said it has been chosen by consumer goods giant Colgate-Palmolive as agency of record for all global interactive activity.
Billings were not disclosed.
AGENCY.COM will work with the $9 billion consumer products company to provide all interactive strategy, development, advertising, partnerships and e-commerce endeavors.
First task is the complete redevelopment of the corporate Web site and the integration of Colgate-Palmolive’s global operations into the site.
“Colgate-Palmolive has always lead the charge on pioneering global strategy,” said Chan Suh, chairman and CEO of AGENCY.COM. “There is tremendous room for innovation and growth for consumer products online, and we are thrilled at the opportunity to aid in these endeavors.”
AGENCY.COM clients include 3M, British Airways, Compaq and Texaco, among others.
Colgate-Palmolive sells its products in more than 200 countries and territories around the world under such brand names as Colgate, Palmolive, Mennen, Softsoap, Protex, Sorriso, Kolynos, Ajax, Axion, Soupline, Suavitel and Fab, as well as Hill’s Science Diet and Hill’s Prescription Diet pet foods.
