Collegeclub.com Partners with Sony Corp. of America

Student market company CollegeClub.com this week signed a three-year marketing agreement with Sony Corp. of America (SCA) and Sony Pictures Entertainment (SPE).

Additionally, SCA made a minority equity investment in the company, gaining a seat on board of directors.

CollegeClub.com will integrate Sony promotions, co-branded promotions and original entertainment content throughout the CollegeClub.com Web site.

Areas of collaboration will eventually include games, music and content based on television and motion pictures. SCA will also work with CollegeClub.com to help develop opportunities for the Web site internationally.

SCA will gain exposure to CollegeClub.com’s significant membership base through CollegeClub.com’s online and off-line promotional channels, including the company’s unified messaging system and on-the-ground student representative force of more than 1,500 people on college campuses across the United States.

Financial details of the investment were not disclosed.

Visitors to CollegeClub.com eventually will find a combination of programming, content and commerce from several SCA divisions including SPE, Sony Music Entertainment, Inc. and Sony Online Entertainment, as well as Columbia Tri-Star Interactive, a division of SPE, and Vaio Direct, one of Sony Electronics’ online e-commerce sites.

CollegeClub.com has more than 1.5 million registered members and claims more than 1.2 million visitors per month from some 3,800 universities.

Its Student Savings Center features an e-commerce area with more than 150 e-tailers offering discounts, plus classifieds and auctions.

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