Comedy Central Online Signs With DoubleClick

New York City-based DoubleClick Inc. said that Comedy Central Online has signed to become a member of DoubleClick’s Select Network of premium sites.

“Comedy Central is an important addition to DoubleClick’s Entertainment category as it further extends our reach and offers advertisers cutting-edge content for effectively targeting consumers,” said Wenda Harris Millard, executive vice president and general manager of the DoubleClick Network.

Comedycentral.com claims one million unique visitors per month.

“DoubleClick is an industry leader whose state-of-the-art technology and strategic sales force will make a perfect partner for us,” said Larry Lieberman, vice president, strategic planning and new business development at Comedy Central. “Being a part of DoubleClick’s Select Network enhances our ability to not only generate more revenue, but also to create enhanced and more sophisticated relationships with online advertisers.”

The Comedy Central cable channel is available in more than 58 million homes nationwide. It is a 50-50 joint venture of Time Warner Entertainment and Viacom.

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