Comet Systems, makers of the patent-pending cursor changing technology, said its Comet Cursor has logged its 10 millionth unique user after one year, and is adding a new user every 1.4 seconds.
Interestingly, Comet Systems has not purchased a single advertisement.
“We’ve built our success around a ‘viral marketing’ model. Web developers have seen the cursor live on other sites, and quickly adopted it as their own,” said Jamie Rosen, president of the company.
Comet Cursor is a patent-pending, rich media technology that lets Web sites and Web advertisers display a customized graphic or animation in place of the conventional “arrow” cursor.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.