Comet Systems, makers of the patent-pending cursor changing technology, said its Comet Cursor has logged its 10 millionth unique user after one year, and is adding a new user every 1.4 seconds.
Interestingly, Comet Systems has not purchased a single advertisement.
“We’ve built our success around a ‘viral marketing’ model. Web developers have seen the cursor live on other sites, and quickly adopted it as their own,” said Jamie Rosen, president of the company.
Comet Cursor is a patent-pending, rich media technology that lets Web sites and Web advertisers display a customized graphic or animation in place of the conventional “arrow” cursor.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
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