In this interactive promotion, the cursor will help Yahoo users find gifts for dad for Father’s Day. Spending details on the promo were not disclosed.
Through June 20, users who click on the Father’s Day banners displayed on the Yahoo home page will be brought to pages sponsored by Hammacher-Schlemmer, Fingerhut, Beauty Buys or Chipshot. On these pages, users will experience themed cursors and Cursor ads made possible by Comet Systems’ technology.
Comet said that more than 5 million Web surfers have installed the Comet Cursor into their Web browsers. Consumers who have not yet installed the software will be offered the 10-second download immediately upon arrival at the Father’s Day promotion.
“Our goal with holiday promotions is to create compelling content for our users and also cutting edge sponsorship opportunities for our advertisers,” said Bill Miltenberger, sales promotion director at Yahoo. “The Comet Cursor is an ideal way to accomplish both goals.”
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
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