Today at the Mobile Entertainment and Advertising Summit held by the GSM Association, an interactive element was distributed to attendees. Several tablet-like computers called Clio were left on chairs in the audience. Between sessions, attendees were asked to type in comments about the discussion, as well as answer questions posed like, what’s the best/worst mobile content you’ve seen. Comments were posted anonymously. It can also be used to ask questions for panelists and speakers. It’s added an interesting element to the conference, but also demonstrates engagement and audience participation able to be used at other events.
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