Commtouch Jumps Into E-Mail Marketing
Commtouch, a provider of outsourcedfree e-mail services, on Friday made its foray into the e-mail marketingspace.
Commtouch, a provider of outsourcedfree e-mail services, on Friday made its foray into the e-mail marketingspace.
Commtouch, a provider of outsourced free email services, on Friday made its foray into the email marketing space.
The new service, which Commtouch will integrate into the Web product it provides clients, will launch with ten customers, including eVite, InfoBeat, InternetWire, The Motley Fool, MyPoints, Petopia, Red Herring, Salon.com, Smart Age and ZDNet.
The move reflects Commtouch’s understanding that permission-based email marketing should be a part of any email product offering. Since it has an installed base of 300 clients, Commtouch already has a head start in marketing these services. The new service also increases the “stickiness” of the old, bringing users back to the email application so they can read the marketing messages.
“By enabling our partners to build deeper relationships with their customers, Commtouch delivers even more value and revenues to each email box hosted,” said Commtouch vice president of marketing and e-commerce, Rip Gerber.
“Nothing is stickier online than an email message you’ve asked to receive.”
But this is a new area of expertise for the company, and not an area that Commtouch has tackled in the past. Technology is one thing, direct marketing another. Whether it’ll be successful likely depends on the company’s ability to attract quality direct marketing talent.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article