More NewsCommtouch Jumps Into E-Mail Marketing

Commtouch Jumps Into E-Mail Marketing

Commtouch, a provider of outsourcedfree e-mail services, on Friday made its foray into the e-mail marketingspace.

Commtouch, a provider of outsourced free email services, on Friday made its foray into the email marketing space.

The new service, which Commtouch will integrate into the Web product it provides clients, will launch with ten customers, including eVite, InfoBeat, InternetWire, The Motley Fool, MyPoints, Petopia, Red Herring, Salon.com, Smart Age and ZDNet.

The move reflects Commtouch’s understanding that permission-based email marketing should be a part of any email product offering. Since it has an installed base of 300 clients, Commtouch already has a head start in marketing these services. The new service also increases the “stickiness” of the old, bringing users back to the email application so they can read the marketing messages.

“By enabling our partners to build deeper relationships with their customers, Commtouch delivers even more value and revenues to each email box hosted,” said Commtouch vice president of marketing and e-commerce, Rip Gerber.

“Nothing is stickier online than an email message you’ve asked to receive.”

But this is a new area of expertise for the company, and not an area that Commtouch has tackled in the past. Technology is one thing, direct marketing another. Whether it’ll be successful likely depends on the company’s ability to attract quality direct marketing talent.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts