Companies Honored at Software Marketing Awards ’98

Nineteen companies received Software Marketing Awards in Software Marketing Journal’s first annual competition for achievement in marketing excellence in the business-to-business software industry.

Applications provider PeopleSoft Inc. won the award for best overall company marketing and Chasm Group founder Geoffrey Moore was named Marketing Visionary of the Year.

Held at The Broadmoor in Colorado Springs, CO, the Software Marketing Awards ceremony was hosted by Mitchell Kertzman, chairman of the board and CEO of Sybase Inc.

Several companies took home multiple awards. Besides winning top prize for best company marketing, PeopleSoft garnered honors for best annual report and best user conference strategy and collateral.

Adobe Systems earned awards for best Web ad campaign as well as best Web site, and J. D. Edwards won top prize for best Web marketing program and best print collateral. Lotus Development Corp. and Lotus Communications also took home two awards, winning in the categories of best product print ad and campaign as well as best product packaging.

“The first year of the Software Marketing Awards attracted some fierce competition–picking the winners was not easy,” said Nadine Kawalek, president and CEO of Kawalek Corporation and publisher of Software Marketing Journal. “Both lesser-known and well-known companies won awards, demonstrating how far software marketing has come in terms of developing the baseline expertise of practitioners.”

The complete list of categories, finalists, and winners is available at the Software Marketing Journal Web site.

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