More NewsComputer Mag Ad Data Service Established

Computer Mag Ad Data Service Established

Naperville, IL-based Riverwalk Software launched a new service geared to marketing professionals at software,hardware and Internet firms.

Naperville, IL-based Riverwalk Software launched a new service geared to marketing professionals at software, hardware and Internet firms.

Called MediaFlash-Computer/I nternet Edition, the service provides subscribers with a monthly report detailing editorial, advertising and calendar information for 20 leading computer publications.

MediaFlash is the first in a series of “narrow-push” services planned by Riverwalk in 1998. “This report gives subscribers an easy and thorough way to keep on top of PR and advertising opportunities in leading weekly and monthly publications. Rather than chase down this information one publication at a time, MediaFlash is a unified report that arrives in the subscribers mailbox by the 10th of each month,” said Tracy Wilson, director of marketing for Riverwalk.

MediaFlash reports provide editorial calendar information four to six months before actual publication, providing ample time for contact. The report also includes a section highlighting changes in editor contacts, editorial philosophy or change in ownership of a publication.

A 3-month subscription is $30; one year is $100 and includes a copy of MediaContact, a database contact information for more than 100 computer publication contact information.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts