ComScore Adds a Person, Plants a Tree

Online measurement research firm comScore has pledged to plant more than one million trees in developing nations as part of its panel recruitment program. In an initiative called “Trees for Knowledge,” comScore plans to continue past the initial plantings as people join and remain active on the firm’s panel.

To accomplish this program, which the research company announced earlier this week, comScore partnered with Trees for the Future, a non-profit organization that has helped communities throughout Central America, Africa, and Asia since 1988 by planting trees. The program also works in the U.S. to educate students and communities about global issues, the environment, and energy efficiency.

ComScore’s panel is online-based, digital, and theoretically doesn’t use lots of paper made from lots of trees.