ComScore Adds Competitive Search Data to qSearch
comScore enhances its qSearch suite with a tool that lets agencies, publishers and online marketers compare search campaigns with competitors.
comScore enhances its qSearch suite with a tool that lets agencies, publishers and online marketers compare search campaigns with competitors.
Media measurement firm comScore Networks plans to offer what it’s calling Competitive Search Marketing Reports. The new product allows agencies, publishers and online marketers to compare the effectiveness of their campaigns and those of their competitors.
Available data includes sponsored ad analysis across any competitive sets and across a range of search categories. Clients can run reports on existing categories in the Media Metrix qSearch universe. There is also the ability to customize criteria for more finite results.
“It’s pretty much the full depth of online activity for keyword search data,” said Jack Flanagan, EVP at comScore Media Metrix.
The company is introducing Competitive Search Marketing Reports in recognition that a significant portion of the total ad spend is represented by search, Flanagan said.
“The way that we’re seeing the greatest value is to help marketers benchmark across the competition on a level playing field against a panel of users,” said Flanagan.
Recent reports stress the importance of transparency from search engines due to concerns over click fraud. Earlier this week Google said it would release statistics on click fraud to advertisers. Flanagan said the panel-based data from comScore’s reports serves advertisers’ needs with actual clickstream data.
“What this really addresses is that it’s not subject to click fraud issues,” said Flanagan. “It’s real-time human activity versus activity that is not human-related and falls under click fraud.”
The Competitive Search Marketing Reports is part of the Media Metrix qSearch suite of products. The suite provides analysis of activity across competitive search engines. Recent additions to the suite include a retail tracking tool.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article