comScore and NetRatings Race to Audit Finish Line

Following a self-aggrandizing press release from Nielsen//NetRatings in which the measurement firm boasted that it’s leading the Media Rating Council accreditation process, its competitor comScore has just announced that it will indeed go through with a full MRC audit. It had been in the pre-audit phase till now.

Sure, the IAB has cracked the whip on these guys to get their systems and methodologies audited, but does this really need to be a race?

Related reading