Following a self-aggrandizing press release from Nielsen//NetRatings in which the measurement firm boasted that it’s leading the Media Rating Council accreditation process, its competitor comScore has just announced that it will indeed go through with a full MRC audit. It had been in the pre-audit phase till now.
Sure, the IAB has cracked the whip on these guys to get their systems and methodologies audited, but does this really need to be a race?
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more