Internet metrics company comScore has filed for an Initial Public Offering with the U.S. Securities and Exchange Commission. The number of shares, the price range for the offering and the amount of funds comScore hopes to raise were not disclosed by the company.
ComScore provides a number of marketing metrics analysis tools and services for industries ranging from automotive to travel to entertainment, including details of online media usage, visitor demographics and online buying capability for the home, work and university audiences across U.S. and international markets. Recently comScore has branched out into video metrics tracking as well as in-game advertising.
Credit Suisse Securities (USA) LLC will act as sole book-running manager for the offering. The offered shares will be sold by comScore and some of its stockholders. The company is headquartered in Reston, VA, and has offices in Seattle, Chicago, Toronto, New York, London and San Francisco.
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