Marketers in India currently use analytics to identify marketing campaign efficiency and competition benchmarking, says Kedar Gavane, comScore director based in India.
Watch the video to find out how advertisers in the country use analytics for both performance and brand campaigns as well as the analytics trends Gavane says to look out for in India this year.
Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?”
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.