Marketers in India currently use analytics to identify marketing campaign efficiency and competition benchmarking, says Kedar Gavane, comScore director based in India.
Watch the video to find out how advertisers in the country use analytics for both performance and brand campaigns as well as the analytics trends Gavane says to look out for in India this year.
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In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?