Condé Nast is launching a single unit to oversee all its digital properties, called Condé Nast Digital.
The new group will replace CondéNet, which oversaw standalone destination sites such as Epicurious.com and Concierge.com, but not the sites for the print magazines, such as Portfolio.com or Glamour.com. All digital properties owned by Condé Nast will be included in the new unit.
The New York-based publisher, a unit of Advance Publications, said the change will make it easier for media buyers to buy space across all its digital properties.
“What this allows for is obviously the production and operation of the digital assets of Condé Nast to be streamlined, but it also allows marketers to deal with one point person for all their digital needs rather than calling multiple people,” said a spokeswoman.
To be sure, there has never been any official barrier to advertisers buying space across all Condé Nast digital properties. The launch of the new unit does not bring with it new packages or inventory, the spokeswoman said. It simply allows for advertisers to buy cross-property packages more easily.
Sarah Chubb, formerly president of CondéNet, will take over the new unit. The publisher said there would be no layoffs accompanying the change.
“This is about growth consolidation. It is not a cost-cutting move,” said the spokeswoman.
“In today’s marketplace advertisers are looking for substantial scale, ease of buying, and the ability to measure user engagement,” Chubb said in a written statement. “Combining all of the company’s digital assets under one umbrella allows Condé Nast to have the unique advantage of possessing all three of these essential components.”
Condé Nast attempted to shake things up at CondéNet as recently as August, reorganizing its sales force to focus on vertical markets rather than individual titles.
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