Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles. The technology and lifestyle magazine will become the fourth to be added to the video network, following GQ, Glamour and most recently (May 8), Vogue.
Five original web series will be broadcasted for Wired’s video channel. These include shows featuring tech and video game commentary along with CNE’s first scripted show, Codefellas – an animated program, starring John Hodgman that is set within the secret world of the National Security Agency.
“The Wired programming will capture viewers’ imaginations, give them a glimpse of the world through a different lens and show them what’s next,” says Dawn Ostroff, president, CNE.
The series is available on Wired’s website as well as on the official YouTube channel of the magazine brand.
“Wired has always been more than a magazine. For the last twenty years, we’ve aggressively pursued new storytelling platforms – setting the standard on the web, the tablet, and in live events. With our new slate of web video programming, we’re continuing to push forward, bringing Wired’s trademark intelligence and wit to a new medium,” says Scott Dadich, editor-in-chief.
Other show titles include What’s Inside, the science about everyday objects, and Mr Know It all, a tech advice column show.
The Conde Nast Digital Network was announced in March as part of the magazine publisher’s foray into web video content.
“I think what [CNE] are doing is just great. They are leveraging some great creative and editorial content with video, which will mean even longer engagement,” says Bonin Bough, vice president of global media and consumer engagement at Mondelez International.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
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