[May 5, Boston-based CONE Interactive signed Dunkin’ Donuts, Tripod and Information Please as new clients.
Billings were not disclosed. CONE said it will work with Tripod–the Williamstown, MA-based subsidiary of Lycos–on an online and offline marketing campaign to drive membership and increase the number of Tripod personal home pages.
Information Please selected CONE to develop and implement an integrated marketing program including both strategic public relations and online marketing. The online marketing campaign is scheduled to launch late this spring. Cone will be creating strategic marketing programs that drive qualified traffic to the Information Please Web site and to its content within other Web sites, and elicit downloads of its desktop application.
Already a client in CONE’s Consumer group, Dunkin’ Donuts will now also work with CONE’s Interactive group to develop and implement an online marketing campaign to extend the Dunkin’ Donuts spring/summer Coolatta offline marketing campaign to the Web.
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