More NewsCONE Interactive Wins Three New Clients

CONE Interactive Wins Three New Clients

CONE Interactive said it added theRolling Stone Network, VitaSave and iBaby to its client list. Billings werenot disclosed.

CONE Interactive said it added the Rolling Stone Network, VitaSave and iBaby to its client list. Billings were not disclosed.

“Clients are turning to us for our track record with new media brands and our senior-level staffing on accounts,” said Susan Pechman, general manager of CONE Interactive. “These attributes, along with our hybrid approach that unites strategic public relations and online marketing, are qualities that clients say make us a smart and needed alternative for building and growing brands in cyberspace.”

CONE is working with the Rolling Stone Network, operated by JAMtv Corp., to extend its brand on the Web as the premier online source for music content. CONE said that it put together an online marketing campaign to drive traffic to Rollingstone.com, purchasing space on 15 sites including Yahoo, Excite, Wired, Warner Bros., Sony and Tripod. In addition, CONE said it is carrying out a sponsorship program with Gamesville that incorporates classic Rolling Stone covers and photographs in an online contest.

VitaSave has chosen CONE to develop and implement an integrated marketing program that focuses on both strategic public relations and online marketing. CONE noted that its efforts will position VitaSave as the leading online natural health superstore and resource center, driving people to the site to purchase its discount vitamins and health supplements.

A joint venture/partner with iVillage.com, iBaby is enlisting CONE to develop a strategic marketing campaign that will establish the site as the leading baby store online. CONE is executing both a trade and a consumer public relations campaign in conjunction with the site’s launch.

Cone Interactive is a unit of Boston-based Cone Communications Inc.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts