CONE Interactive said it added the Rolling Stone Network, VitaSave and iBaby to its client list. Billings were not disclosed.
“Clients are turning to us for our track record with new media brands and our senior-level staffing on accounts,” said Susan Pechman, general manager of CONE Interactive. “These attributes, along with our hybrid approach that unites strategic public relations and online marketing, are qualities that clients say make us a smart and needed alternative for building and growing brands in cyberspace.”
CONE is working with the Rolling Stone Network, operated by JAMtv Corp., to extend its brand on the Web as the premier online source for music content. CONE said that it put together an online marketing campaign to drive traffic to Rollingstone.com, purchasing space on 15 sites including Yahoo, Excite, Wired, Warner Bros., Sony and Tripod. In addition, CONE said it is carrying out a sponsorship program with Gamesville that incorporates classic Rolling Stone covers and photographs in an online contest.
VitaSave has chosen CONE to develop and implement an integrated marketing program that focuses on both strategic public relations and online marketing. CONE noted that its efforts will position VitaSave as the leading online natural health superstore and resource center, driving people to the site to purchase its discount vitamins and health supplements.
A joint venture/partner with iVillage.com, iBaby is enlisting CONE to develop a strategic marketing campaign that will establish the site as the leading baby store online. CONE is executing both a trade and a consumer public relations campaign in conjunction with the site’s launch.
Cone Interactive is a unit of Boston-based Cone Communications Inc.
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