Confirmation on Gatineau

News about Microsoft’s free Web analytics product was frequently mentioned last week. ClickZ won’t be the first to get Microsoft to talk openly about the service, at least not at this point, but we did get a statement from Alexandra Tibbetts, Microsoft adCenter director of product management. “Microsoft is making significant investments to make Web analytics broadly available to help customers improve the customer experience on their Web sites and optimize the performance marketing campaigns. Microsoft acquired DeepMetrics in May 2006 and began ‘Project Gatineau’ to continue investments in this area because it is important to our customers.”

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