Our good friend and longtime Agency Media Strategies columnist Hollis Thomases was just named the state of Maryland’s Small Business Person of the Year by the Baltimore District Office of the U.S. Small Business Administration (SBA).
Hollis is a true online pioneer, having founded her shop, WebAdvantage.net, back in 1998.
The annual SBA Award recognizes entrepreneurs for contributions to the nation’s economy and for personal achievements, including staying power; employee growth; sales increases; current and past financial performance; product or service innovation; response to adversity, and contributions to community-oriented projects.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.