Harris has just launched a pretty exhaustive poll on consumer attitudes toward advertising on mobile platforms. The survey ask a fairly extensive range of questions about intrusiveness and requests responants rate the relative intrusiveness of banner ads, SMS, e-mail, and other forms of mobile messaging
The survey ask a fairly extensive range of questions about intrusiveness and requests responants rate the relative intrusiveness of banner ads, SMS, e-mail, and other forms of mobile messaging. It also inquires about where mobile ads might be tolerated: subscription sites, portals, alongside downloadable content, etc.
Looking forward to seeing the results of this one.
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