Consumer Control & Marketing – In A Nutshell

At the CMO Council Summit, Dean Harris of Kayak, Josh Brooks of MySpace, and Page Murray from Palm are talking brand building.

The panel is just discussing the trend of consumers’ increasign control over marketing efforts, and what marketers should do about it. A nugget of wisdom just dropped from Page’s lips that sums it all up better than anything I’ve yet heard or read on the topic.

Page said: “Go with god.”

Amen.

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