Consumers Prefer to Do Business With Social Brands

A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media.

A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media.

Another 60 percent of those surveyed reported that they are more likely to share a brand’s message if the brand has integrated social media into their digital properties. Almost two-thirds of respondents also reported that they have made purchases based on social media content.

“This study proves that people want to engage with a ‘social brand’ and shows how brands can begin to build social experiences that drive interaction and sales,” said Sam Decker, founder and chief executive of Mass Relevance.

“Through the case studies and data shared in this report, we can see how brands are integrating social experiences into their owned media assets to connect with customers in an entirely new, interactive and engaging way.”

According to the study, 56 percent of those surveyed said they were more likely to encourage friends to try a product from a company that integrated social media into their digital properties.

Another 75 percent of those surveyed said they are already talking about brands on social media channels. In the 18-34 ages demographic, that number goes up to 91 percent, according to Mass Relevance’s study.

Almost 46 percent of consumers who responded to the survey said that they prefer to do business with companies that use social media. In the 18-34 ages demographic that number jumps to 67 percent.

Mass Relevance also found that 63 percent of respondents were more likely to buy new products and try new services if they had read positive social media comments about them.

The study’s figures come from Mass Relevance’s “Why Audiences Hunger for Social Integration” study. Mass Relevance is a social curation and integration company based in Austin, TX. The company has worked with firms like Samsung, Ford, Cisco, and Target.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource