Content Directions Completes Transformation

When we wrote about Content Directions adapting its library science technology for interactive advertising use, it was in the early stages, just dipping its toes in the waters. It seems that they’ve gotten a bit more interested in the space, since they’ve now changed the name of the company to LinkStorm, and focusing its efforts on online marketing.

They’re pretty excited about the name, taking the opportunity to weave it into their press release clichés like “The Internet has become a perfect storm for advertising. This is technology that allows advertisers to own that storm.”

They apparently were not aware of one of the basic tenets of online marketing, and picked a name where they didn’t own the corresponding URL, so instead went with something close-but-not-quite.

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