Quick – where’s Beacon?
If you’re coming up with multiple answers, you’re not alone. So are local Google AdSense advertisers, and as a result, contextual ads are all out of context. Ads for Beacon-related things spanning the country (literally) from Boston to San Francisco accompanied an e-mail from a friend who hails from Beacon, NY.
This problem, of course, is hardly limited to Google. It is indicative of local advertisers who are newer to AdSense — and in all likelihood, taking a more scattershot, DIY approach to buying and managing keywords than more experienced advertisers are.
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