Quick – where’s Beacon?
If you’re coming up with multiple answers, you’re not alone. So are local Google AdSense advertisers, and as a result, contextual ads are all out of context. Ads for Beacon-related things spanning the country (literally) from Boston to San Francisco accompanied an e-mail from a friend who hails from Beacon, NY.
This problem, of course, is hardly limited to Google. It is indicative of local advertisers who are newer to AdSense — and in all likelihood, taking a more scattershot, DIY approach to buying and managing keywords than more experienced advertisers are.
So what’s the secret to teaching newbie search advertisers about concepts such as negative match? Should such feature be baked more prominently into account management software?
Local advertising is burgeoning, but for it to really take off and soar, a lot of really complex issues will have to come down to earth and be super-simplified.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more