More NewsContextual Targeting for Video: There’s a New Kid in Town

Contextual Targeting for Video: There's a New Kid in Town

Seems like the crowding field of contextual video ad vendors and networks greets a new contender about every other month

Seems like the crowding field of contextual video ad vendors and networks greets a new contender about every other month. This month it’s Digitalsmiths, which has come out with a content matching product called VideoSense. The company claims it targets ads based on three factors: frame-by-frame visual analysis of a clip, indexing of the clip’s audio or soundtrack, and analysis of the text and meta-data around the video.

Other firms working toward the same goal include ScanScout, Blinkx and Nexidia. Most use a network model but some are licensing to publishers. The leap of faith with these very cool sounding products and ad networks lies in the image recognition technology. In the case of VideoSense, DigitalSmiths claims to combine “facial recognition, object recognition, scene classification and other contextual algorithms.” However, my conversations with vendors and agency folks indicate these functions are under ripe, and most targeting comes down to audio and meta-data analysis. (release)

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts