Click fraud rates reached 14.8 percent in Q1, according to data from Click Forensics. The first quarter in 2006 saw click fraud rates of 13.7 percent. Search engine content networks reached click fraud rates of 21.9 percent, versus 19.2 percent in the last quarter of 2006. High-priced search terms suffered at 22.2 percent, compared to 20.9 percent in Q4 06. While rates are up, Google and Yahoo are exhibiting more transparency on the issue.
On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.