Click fraud rates reached 14.8 percent in Q1, according to data from Click Forensics. The first quarter in 2006 saw click fraud rates of 13.7 percent. Search engine content networks reached click fraud rates of 21.9 percent, versus 19.2 percent in the last quarter of 2006. High-priced search terms suffered at 22.2 percent, compared to 20.9 percent in Q4 06. While rates are up, Google and Yahoo are exhibiting more transparency on the issue.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.