Continued Rise in Click Fraud Rates

Click fraud rates reached 14.8 percent in Q1, according to data from Click Forensics. The first quarter in 2006 saw click fraud rates of 13.7 percent. Search engine content networks reached click fraud rates of 21.9 percent, versus 19.2 percent in the last quarter of 2006. High-priced search terms suffered at 22.2 percent, compared to 20.9 percent in Q4 06. While rates are up, Google and Yahoo are exhibiting more transparency on the issue.

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