Click fraud rates reached 14.8 percent in Q1, according to data from Click Forensics. The first quarter in 2006 saw click fraud rates of 13.7 percent. Search engine content networks reached click fraud rates of 21.9 percent, versus 19.2 percent in the last quarter of 2006. High-priced search terms suffered at 22.2 percent, compared to 20.9 percent in Q4 06. While rates are up, Google and Yahoo are exhibiting more transparency on the issue.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.