Cookies. Scary, Scary Cookies.

First the story was BoingBoinged. Now, mainstream media has picked up the story about how the White House is using cookies on its Web site.

“Unbeknown to the Bush administration, an outside contractor has been using Internet tracking technologies that may be prohibited to analyze usage and traffic patterns at the White House’s Web site, an official said Thursday,” reads the alarmist AP story.

This is not good, people. Personal data are not involved.

The industry is going to have to redouble its cookie PR efforts in the coming year to fight ignorant broadsides such as this one.

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