No doubt those are stats your ad sales force can use when pitching online vs. TV ads.
The study, based on data from 5,000 homes, found that homes with Internet access watch television eight hours less each week than homes without Web access, according to a Bloomberg News report.
“Online households are more upscale than their unconnected counterparts, and that upper-demographic homes, as a whole, watch less television than the U.S. average,” said Paul Lindstrom, Nielsen vice president in a statement.
The study found that during weekday prime time hours, or 8 p.m. to 11 p.m., Internet households watched 6% less television. Between 4:30 p.m. and 6 p.m. on weekdays, those households watched 19% less TV.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more