Coremetrics today followed other Web analytics providers with the launch of its paid search campaign management tool.
With Coremetrics Search, users can create and manage pay-per-click campaigns across search engines from the Coremetrics application. Because paid search and Web analytics are combined in the same application, the company says marketers will be better able to better measure paid search campaigns’ effectiveness, and make changes to campaigns that are not performing.
Coremetrics was one of four Web analytics providers who were granted access to Yahoo Search Marketing APIs earlier this month after a prolonged period of negotiations. Other providers in that group were WebTrends, WebSideStory and Omniture, who each launched search marketing offerings earlier this month. Google has never limited access to its APIs for Web analytics providers.
Coremetrics is also announcing broader availability of its full-service search campaign management services, which have been selectively offered to clients over the past year.
Pricing for Coremetrics Search starts at $2000 a month based on the number of managed keywords per search engine. The search campaign management services are priced based on a client’s specific needs.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.