Update: Due to confusing terminology in an e-mail exchange between Google and ClickZ, this story previously reported incorrectly that Google’s “Offers” platform had gone live in beta. The following story describes a coupons (Google calls coupons “offers”) platform that may in the future tie into the Groupon competitor, which will actually entail pre-paid vouchers.
Google’s pre-paid vouchers platform called “Offers” will be available soon, according to reports. In the meantime, local businesses with Google Places accounts can already geo-target coupons – or an “offer,” as Google currently describes them – through a self-service platform.
The offers are not “daily deals,” per se, of the sort Groupon and LivingSocial offer. They can run for one day or up to a year.
Launching an “offer” is fairly simple. The process involves filling out a handful of form fields, where a marketer can write a headline, sub-head, offer details, add an image and offer code, as well as decide if the promotion should be mobile-only, printable, or both.
There’s also a “Billing” section on the platform, where it appears local businesses will pay Google for whatever charges accrued during an Offers campaign. To be clear, merchants without established Places accounts have to fill out a contact form and go through a process that is designed to verify their business’s physical location and legitimacy. Once the Places application is approved, they can begin leveraging the offers/coupons.
Meanwhile, here’s what the process looks like on the backend:
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?