Corvette Campaign Garners 61 Million Impressions

The top 10 ad banners viewed for the week ending May 23, according to NetRatings BannerTrack, based on measurement of Web activity among a representative panel of Web users age 18 and over:

  1. Yahoo In Chinese
  2. Yahoo Homepage #1
  3. Yahoo Homepage #2
  4. Network Appliance
  5. Win a ’58 Corvette #1
  6. Win a ’58 Corvette #2
  7. Win a ’58 Corvette #3
  8. Speedlane
  9. Win a ’58 Corvette #4
  10. Win a ’58 Corvette #5

This week “Corvette rules!” In total, the Corvette campaign (each banner is a unique design) by Surplus Direct had over 61 million impressions.

During the period of May 17-23, the average Web user viewed 128 banners and clicked on 1.3 banners (for about a 1% click rate), according top NetRatings.

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