The top 10 ad banners viewed for the week ending May 23, according to NetRatings BannerTrack, based on measurement of Web activity among a representative panel of Web users age 18 and over:
- Yahoo In Chinese
- Yahoo Homepage #1
- Yahoo Homepage #2
- Network Appliance
- Win a ’58 Corvette #1
- Win a ’58 Corvette #2
- Win a ’58 Corvette #3
- Win a ’58 Corvette #4
- Win a ’58 Corvette #5
This week “Corvette rules!” In total, the Corvette campaign (each banner is a unique design) by Surplus Direct had over 61 million impressions.
During the period of May 17-23, the average Web user viewed 128 banners and clicked on 1.3 banners (for about a 1% click rate), according top NetRatings.
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