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    Corvette Campaign Garners 61 Million Impressions

    The top 10 ad banners viewed for the week ending May 23, according to NetRatings BannerTrack, based onmeasurement of Web activity among a representative panel of Web users age 18and over:

    Author Date published June 1, 1998 Categories

    The top 10 ad banners viewed for the week ending May 23, according to NetRatings BannerTrack, based on measurement of Web activity among a representative panel of Web users age 18 and over:

    1. Yahoo In Chinese
    2. Yahoo Homepage #1
    3. Yahoo Homepage #2
    4. Network Appliance
    5. Win a ’58 Corvette #1
    6. Win a ’58 Corvette #2
    7. Win a ’58 Corvette #3
    8. Speedlane
    9. Win a ’58 Corvette #4
    10. Win a ’58 Corvette #5

    This week “Corvette rules!” In total, the Corvette campaign (each banner is a unique design) by Surplus Direct had over 61 million impressions.

    During the period of May 17-23, the average Web user viewed 128 banners and clicked on 1.3 banners (for about a 1% click rate), according top NetRatings.

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