More NewsCost-Per-Result Ad Channel Launches

Cost-Per-Result Ad Channel Launches

Nothing but Net Results (NbNR)recently launched the "Sweet Spot," an Internetbanner ad channel based only on cost per result.

Nothing but Net Results (NbNR)recently launched the “Sweet Spot,” an Internet banner ad channel based only on cost per result.

The Sweet Spot is designed for direct marketers who require a fixed cost for advertising, the company said.

“Sweet Spot combines a huge banner inventory with rotation of offers to prevent burnout,” said NbNR president Jerry Klein. “The advertising models with payment based on cost per thousand or cost per click place the risk with the advertiser. Sweet Spot doesn’t cost a dime until the prospect actually orders a free sample, signs up for a free trial or in some way places an order and provides information.”

Klein said Sweet Spot was created to provide advertisers access to hundreds of millions of unsold banner impressions.

At the heart of the NbNR system is a strategic alliance with San Francisco- based Flycast Communications. Using the Flycast Network of more than 600 sites, NbNR monitors the effectiveness of banners in real time and swaps effective banners for unproductive ones.

NbNR also provides banner creation, response page creation and order development services for advertisers.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

1m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

9m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

9m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

10m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

10m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

10m Al Roberts