Could EU Block GoogleClick Merger? Believe It.
Many U.S. observers of digital marketing may dismiss the EU’s regulatory scrutiny of the proposed merger of Google and DoubleClick as so much posturing. After all, the companies are based in the U.S. How’s a bureaucracy in Brussels going to interfere? As we reveal in our news section today, the European Commission does indeed have the legal authority and practical capability to prevent the acquisition from going through. Remember GE’s attempted buyout of Honeywell? Foiled globally by EU regulators. Could the same fate await Google and DoubleClick? Read the story.