Many U.S. observers of digital marketing may dismiss the EU’s regulatory scrutiny of the proposed merger of Google and DoubleClick as so much posturing. After all, the companies are based in the U.S. How’s a bureaucracy in Brussels going to interfere? As we reveal in our news section today, the European Commission does indeed have the legal authority and practical capability to prevent the acquisition from going through. Remember GE’s attempted buyout of Honeywell? Foiled globally by EU regulators. Could the same fate await Google and DoubleClick? Read the story.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more