AnalyticsVerifying Business ValueCount Your Blessings

Count Your Blessings

Five key performance indicators that will track the metrics behind the real meaning of business this year.

Hyper Holidaze

Deck the halls with click-through pie charts
Facebook Likes and shares and view-throughs, too
Optimize conversion shop carts
Data points from here to Timbuktu

See our viral game go global
Now we’ve got Twitter buzz all day through
Correlated search exploding
Integrated data mart can target you

And when the recycling bin is filled to capacity, the leftover sweets are replaced by fruit and promises of restraint, and the last of the house guest bedding has been laundered, it’s time to take stock and face the new year.

In that spirit, I offer a handful of new key performance indicators (KPIs) – a few metrics that come from that deep feeling you get when you’re home from the holiday frivolity, nestled in front of the fire, and are ready to set yourself some more lofty goals. I offer these as counter points to the datapoints of yore.

So wipe off a corner of that wall-sized whiteboard and make a little list for yourself where you can track the metrics behind the real meaning of business – beyond the mere tallying of profits. I invite you to monitor:

  • The number of times we made it easier for people to do business with us.
  • The number of times we went out of our way to help a client.
  • The number of people who were so happy with our goods and services they sent a personal note.
  • The number of times we connected customer satisfaction with customer behavior data.
  • The number of over-the-top surprises delivered for fun.

Belated Happy Holidays and here’s to a new year filled with happy, delighted, loyal customers. That’s what really counts.

Related Articles

Delivering consistently relevant experiences at scale

Analyzing Customer Data Delivering consistently relevant experiences at scale

4d larsfiedler, Vice President
Analysis of Mary Meeker’s internet trends report 2018 - part 1

Analyzing Customer Data Analysis of Mary Meeker’s internet trends report 2018 - part 1

3w Tereza Litsa
Metrics to support 'your' digital monetization strategy

Analytics Metrics to support 'your' digital monetization strategy

2m Adam Singer
6 ways to increase your conversion rate using behavioral data

Analyzing Customer Data 6 ways to increase your conversion rate using behavioral data

8m Mike O'Brien
Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

Content Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

8m Tereza Litsa
Tools and tips for calculating the ROI of social media

Conversion & ROI Tools and tips for calculating the ROI of social media

8m Clark Boyd
How machine learning can help you optimize your website's UX

AI How machine learning can help you optimize your website's UX

8m Chris Camps
Why banks are becoming customer-centric organizations

Analyzing Customer Data Why banks are becoming customer-centric organizations

8m Al Roberts