It never ceases to amaze me how it seems to creep up on ya earlier and earlier each year. You think it can’t possibly be that time yet, we haven’t had the last big holiday media blitz happen, so how can they be getting ready so soon?
But no, it’s time to face facts that it’s only right around the corner. Better get ready. The buzz is beginning.
Nielsen BuzzMetrics is getting its “Super Bowl buzz-monitoring program” in full swing.
Claiming more analysis than John Madden and Al Michaels, BuzzMetrics says it’ll monitor the metrics from blogs and websites by volume, emotion, favorability, specific issue and penetration. They even say they’ll monitor if specific spokespeople hurt or helped a campaign and who was talking about the ads most.
I’m still waiting for the replay with white pen marks scrawled across my screen.
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