Countrywide: Trends Online Newsletter
Here's the first of our weekly email case studies, starting off with a look at a company that knows how to put together an email newsletter from start to finish. Although this model email marketing tool takes place in the B2B space, it applies to consumer-oriented companies, too. Countrywide Home Loans uses email marketing as one of the primary means of promoting its REALTOR Advantage site with Trends Online. Find out why the approach works.