Under the agreement, H.O.T! Coupons advertisers will have access to discounted services from The QuikPages, a developer and promoter of business Web sites. Financial arrangements were not disclosed.
H.O.T! Coupons, in association with Money Mailer, will promote The QuikPages “Premium Plus Web Site” product throughout Money Mailer’s nationwide system of franchises, while The QuikPages offers H.O.T! Coupons’ service to its roster of local business customers.
In addition, The QuikPages will have the ability to use H.O.T! Coupons’ software to create coupons that will be made available on the H.O.T! Coupons Web site. H.O.T! Coupons said it will test this program with its franchisees in Phoenix, AZ, beginning in April 1998. A nationwide roll-out is expected to begin in June 1998.
“Our No. 1 goal is to provide our advertisers with a full spectrum of value- added, online services that will make it easy and cost-effective for them to market themselves on the Internet,” said Steve Blyth, senior vice president of operations for H.O.T! Coupons.
“Through our partnership with The QuikPages, our advertisers–primarily local businesses that, in many cases, compete for customers against larger companies with deeper pockets–now can take advantage of technology that traditionally only has been available to large corporations.”
“This is a partnership between two companies that share the same goal of offering quality, cost-effective Web marketing services to local businesses,” said John Dennis, CEO at The QuikPages.
H.O.T! Coupons is an affiliate of Money Mailer, which mails more than 3 billion coupons from 30,000 advertisers to 100 million households each year.
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