CP+B’s Shades of Video

VWFeatures.com dovetails nicely with Volkswagen’s current “German engineering in da house” TV spots for the GTI. What marvels about this site is how the car shown in the first-person “video joyride” matches the features hand-picked by the site user just moments earlier in the GTI configurator. Did you click on the sunroof? Leather seats? There they are in the video, with you behind the wheel. It’s trademark Crispin Porter + Bogusky (As is the kinky German girl in the passenger seat — yes, the one from the TV ads. Her name’s Helga, and a search reveals VW’s included her in its keyword buy.)

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