More NewsCP+B’s Shades of Video

CP+B's Shades of Video

VWFeatures.com dovetails nicely with Volkswagen's current "German engineering in da house" TV spots for the GTI

VWFeatures.com dovetails nicely with Volkswagen’s current “German engineering in da house” TV spots for the GTI. What marvels about this site is how the car shown in the first-person “video joyride” matches the features hand-picked by the site user just moments earlier in the GTI configurator. Did you click on the sunroof? Leather seats? There they are in the video, with you behind the wheel. It’s trademark Crispin Porter + Bogusky (As is the kinky German girl in the passenger seat — yes, the one from the TV ads. Her name’s Helga, and a search reveals VW’s included her in its keyword buy.)

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts