CP+B's Shades of Video

VWFeatures.com dovetails nicely with Volkswagen's current "German engineering in da house" TV spots for the GTI

VWFeatures.com dovetails nicely with Volkswagen’s current “German engineering in da house” TV spots for the GTI. What marvels about this site is how the car shown in the first-person “video joyride” matches the features hand-picked by the site user just moments earlier in the GTI configurator. Did you click on the sunroof? Leather seats? There they are in the video, with you behind the wheel. It’s trademark Crispin Porter + Bogusky (As is the kinky German girl in the passenger seat — yes, the one from the TV ads. Her name’s Helga, and a search reveals VW’s included her in its keyword buy.)

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Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

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US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

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Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

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Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

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Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

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Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

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Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

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Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

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