A few stories ClickZ’s editors are reading:
Craigslist Expands Legal Battle Against Spammers Files four federal suits in the golden state.
Kaspersky Lab Detects Use of YouTube for Video Spam Security firm discovers mass spam mailings with links to video ads hosted on YouTube.
Nielsen Calls Client Pow-Wow To Pitch Online Measurement Plans Will present agenda for measuring online video viewership alongside broadcast audiences. (Broadcasting & Cable)
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more