The account was awarded to Cw after a nationwide search that started in March. Competing agencies included Bozell Worldwide, McCann-Erickson, WongDoody and Think New Ideas.
With the InfoSpace account joining Cw’s current list of dot com clients, the agency projects its Internet-related business will exceed $10 million before the end of the year.
Creative works has already created and placed a series of six full-page color and black-and-white ads for a national campaign pitching InfoSpace’s to Internet service providers.
The ads ran in The Wall Street Journal, The New York Times and USA Today. One ad stars Cindy Margolis, describing the super model as “The most downloaded human on the planet.”
Formed in 1983, Creative works clients include Hewlett-Packard, USWest Communications, Diligenz.com and BFGoodrich Aerospace.
In August, Creative works acquired Fisher Business Communications Inc., a technology and business-to-business public relations agency.
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