This just in: Crest is sponsoring a new Vibe.com feature that’s set to launch today. According to a source familiar with the campaign, Crest Whitening Plus Scope Extreme is sponsoring a page dedicated to a recent speed dating event held in NYC featuring MTV host Nick Cannon. The Crest Speed Dating section promotes Crest’s “Irresistiblity IQ” test site and allows users to vote for who they think Nick should have chosen, view photos, and download video from the event. Promo ads for the section will also run throughout the Vibe.com site.
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