PARADIGM said it will begin by conducting extensive tests on different creative advertisements and Web site placements in order to determine the most effective way to drive customers to the Crestar Web site. Billings were not disclosed.
PARADIGM Interactive incorporates direct response marketing techniques into its clients’ online strategies to maximize click-through rates and results.
At the Crestar Web site, customers can use or enroll in a number of traditional and online banking programs.
“We chose PARADIGM Interactive because they have extensive experience in both Internet advertising and financial product marketing,” said Hilary Blackburn, Crestar’s electronic commerce sales manager.
PARADIGM Interactive is a division of PARADIGM Direct Marketing Inc., a full- service direct response and database marketing firm.
Crestar Financial Corp. is the $24.9 billion holding company for Crestar Bank, which serves Virginia, Maryland and Washington, D.C. and selected markets nationally.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.