Not that it wasn’t already, but Crispin Porter + Bogusky’s huge wins of VW (away from Arnold) and Sprite (away from Ogilvy) secure its status as agency to beat. And you know interactive will figure massively in its work for each client.
To take Volkswagen, CP+B must cast out BMW Mini-Cooper, for whom the agency produced two of its greatest interactive viral efforts of the past two years.
That Sprite left Ogilvy doesn’t surprise me. The agency’s work for that client, particularly as expressed in the Miles Thirst hip hop spokes-character, is annoying in a way that only people in suits trying to “get with the youth culture” can be. Others agree.
Speaking of Crispin: Watch The King score a touchdown . This spokesperson somehow gets more creepy, not less, with repeat exposures.
And speaking of big account moves: StrawberryFrog recently reeled in Heineken, a moderately heavy spender online. I recall it did a bunch of stuff with MSN Music around the Emmys, and a sponsorship of IFILM. Oh, and to my knowledge it’s the only brewer ever to advertise on 404 pages.
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