There’s been talk that this is the year advertising will hit wireless in a meaningful way, and at CTIA this week, a handful of advertising and marketing-related announcements have surfaced.
- Sprint announced plans to begin a Sprint Mobile Media Network. The wireless carrier will explore mobile advertising though it will remain faithful to its subscribers.
- Bango launched Ad-Launchpad. A mobile ad network with support from adhoc mobile, MADS and ScreenTonic and further advertising partners expected to join.
- Enpocket released EME 6.0. A mobile campaign management system with targeting capabilities; ad serving integrated with SMS and MMS messaging for automated, push-pull campaigns; inventory forecasting; click-to-call, click-for-coupon, click-to-locate, and click-to-Web functionality; and reporting and analytics functionality.