More NewsCTIA Wireless Round-Up

CTIA Wireless Round-Up

There's been talk that this is the year advertising will hit wireless in a meaningful way, and at CTIA this week, a handful of advertising and marketing-related announcements have surfaced. Sprint announced plans to begin a Sprint Mobile Media Network. The wireless carrier will explore mobile advertising though it will remain faithful to its subscribers

mobile phone.jpgThere’s been talk that this is the year advertising will hit wireless in a meaningful way, and at CTIA this week, a handful of advertising and marketing-related announcements have surfaced.

  • Sprint announced plans to begin a Sprint Mobile Media Network. The wireless carrier will explore mobile advertising though it will remain faithful to its subscribers.
  • Bango launched Ad-Launchpad. A mobile ad network with support from adhoc mobile, MADS and ScreenTonic and further advertising partners expected to join.
  • Enpocket released EME 6.0. A mobile campaign management system with targeting capabilities; ad serving integrated with SMS and MMS messaging for automated, push-pull campaigns; inventory forecasting; click-to-call, click-for-coupon, click-to-locate, and click-to-Web functionality; and reporting and analytics functionality.

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